ARCHITECTURE PROMO · INVENTED FIRM · 16:9 · 0:30 · 2026Field notes
Architecture promo forGraphite & Stone (concept)
A 30-second promo for an architecture, interiors and planning firm: every space begins as a line, and the same graphite line draws the logo at the end.
Graphite & Stone is an invented firm, made for this portfolio.
graphite-stone-web.mp4 · 1920×1080 · 30 fps · 0:30 · −14.1 LUFS integrated, measured on the delivered file
FIELD NOTES
How it was made
The music sets the clock.
There is no voice, so the music sets the clock and every hard cut is checked against the beat: all of them land within 0.73 frames of it.
Every space begins as a line.
The drawings were traced from the photographs and the planning lines drawn over the neighbourhood, built in FireNgine, our production system, and the same graphite line draws the logo at the end.
Three generated moments, measured.
The two sketch-to-render transitions, the pool's moving water and the cube turning from graphite to stone were generated. The straight lines in those clips were measured: a median 0.30° and 0.15° of tilt.
Delivered for the player.
1920 × 1080 at 30 fps, 30.0 s. The titles sit inside YouTube's player safe area, 652 to 873 px inside 56 to 888, with a worst contrast of 5.48:1 averaged over 5 frames; loudness −14.1 LUFS, true peak −1.2 dBTP.
Numbers
| check | measured |
|---|---|
| loudness (target −14 LUFS ±1) | −14.1 LUFS |
| true peak (max −1 dBTP) | −1.2 dBTP |
| text inside YouTube's player safe area | yes: 652 to 873 px, inside 56 to 888 |
| hard cuts against the beat | within 0.73 frames |
| straight lines in the generated clips | median 0.30° and 0.15° of tilt |
| worst title contrast (average of 5 frames) | 5.48:1 |
No voice: the music sets the clock, so every hard cut is checked against the beat.
Provenance
Generated: the renders and the camera moves over the photographs. The rest is licensed or made in FireNgine.
Have a script, a voice-overor a product to launch?
Send a short brief or write to us. We'll come back with questions, then one central idea for the piece before anything is made.
hello@firendev.com